The Eliaki Journey

Hi, I’m Abhishek — the founder of Eliaki.

After spending nearly 18 years in the apparel industry, working with brands like ABFRL, H&M, and Marks & Spencer, across roles that spanned product development, buying, merchandising, e-commerce, planning, and P&L management — I decided to hit pause.

Not on fashion, but on the race.

I was born and raised in Patna, studied at Pearl Academy of Fashion, and began my journey in this industry with a humble entry-level job. Over the years, I worked my way up, learning the craft, the commerce, and most importantly — the customer.

I’ve always loved experimenting, whether in work or in the kitchen. I travel to be surprised, to slow down, and to feel alive. And through all those travels, one thing always stuck with me — how hard it was to find vacation wear that felt right for Indian women. Clothes that breathe. That move with you. That make you feel beautiful without trying too hard.

That’s how Eliaki was born.

Not just as a clothing label, but as a quiet rebellion. A rebellion against fast fashion, against unrealistic sizing, and against the idea that style has to come at the cost of comfort or conscience.

Eliaki is my dream project — one that marries everything I’ve learned in two decades of fashion with a cause I deeply believe in:
🧵 Creating resort wear for Indian women that is rooted in comfort, thoughtful design, affordability, and sustainability.

Every fabric, every fit, every thread we choose is intentional. And every piece is designed to go beyond the vacation — to live with you, travel with you, and grow with you.

At Eliaki, we create timeless resort wear made with natural fabrics that breathe with you, not against you. Our pieces are designed to move effortlessly from poolside to sunset dinners, without you ever having to compromise on comfort, style, or your values.

We’re here for all women — every size, every shape, every story. Because feeling confident on vacation shouldn’t come with a size tag.

Our mission is to make slow, sustainable fashion accessible and empowering — no matter your body type.
We’re not chasing trends; we’re building a wardrobe you’ll reach for, season after season.

This is just the beginning.
Thank you for being here — it means the world.

Warmly,
Abhishek
Founder, Eliaki